Problem
Creative and media teams often rely on slow, fragmented research workflows to understand how an ad will land with different audiences.
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AdMouse
An AI-powered platform for ad analysis, audience research, and actionable media insights.
Overview
AdMouse turns ad creative into structured audience research. Teams can analyze video, run AI-powered surveys across demographic segments, compare results, and translate findings into clearer media and messaging decisions.
I built AdMouse as an end-to-end research portal, combining multimodal analysis, configurable survey workflows, background job processing, reporting dashboards, and platform recommendations in one system.
Screenshots
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I created a unified platform that analyzes creative, simulates structured audience feedback across AI models and demographic segments, and surfaces the results through decision-ready reports.
Outcome
- ✓ Unified ad analysis and audience research in one workflow
- ✓ Built scalable asynchronous survey processing
- ✓ Turned multi-model results into actionable media insights
Key Features
Creative Analysis
Extracts messages, scenes, brands, calls to action, and other signals from ad creative.
Audience Research
Runs structured survey simulations across demographic segments and AI models.
Media Recommendations
Connects audience response patterns to channel and platform guidance.
Decision Dashboards
Summarizes favorability, trust, intent, values, and emotional response.
Report Comparison
Compares completed research runs to reveal meaningful differences.
Queued Processing
Uses background workers to manage larger research batches reliably.
Tech Stack
Next.js 16React 19TypeScriptTailwind CSSMongoDBRedisBullMQOpenAIClaudeGeminiDocker
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Turn creative signals into confident media decisions.
Explore how AdMouse combines AI analysis, audience research, and reporting in one portal.